Business manager Needed in a Reputable Telecommunication Company in Nigeria (Airtel)

JOB TITLE: Area Business Manager, Data

JOB CODE: 5061

REPORTING TO : Regional Operations Director

LOCATION: Lagos, Nigeria

 

JOB PURPOSE:

To manage the regional sales of data products and related devices through effective Sales distribution, appointment of KROs, SPOs and CDITs, setting regional targets, establishing training programs for sales 

representatives/agents and ensure product availability thereby ensuring data subscriber base increase and revenue growth.

 

PRINCIPAL ACCOUNTABILITIES

EXPECTED END RESULTS MAJOR ACTIVITIES

1. Retail expansion; Key Retail Outlets (KRO), Smart Phone Outlets (SPO) and Consumer Durables & Information Technology (CDIT):

• Responsible for increasing point of sale by activating KROs, SPOs and CDITs based on HQ guidelines to ensure 100% penetration in SPOs and CDITs.
• Facilitating field force dimensioning, productivity, promotional activities, effectiveness and payouts.
• Contributes to team effort by accomplishing related results as needed. 

 

2. Data Specific channel partner appointment:

• Responsible for recruiting and managing data specific channel partners.
• Identifies business opportunities by identifying prospects and evaluating their position in the region/industry; researching and analyzing sales options
• Comply with all laws, regulations and policies that govern the conduct of Company activities.
• Facilitating field force dimensioning, productivity, promotional activities, effectiveness and payouts.

 

3. Data visibility:  

• Ensure visibility of data products across the region by focusing on POS branding, experiential marketing and new site launch activities.
• Comply with all laws, regulations and policies that govern the conduct of Company activities.

 1. Depth of distribution with data product portfolio: 

• Ensure product availability at all Airtel point of sales, channel partners and warehouses in the region.
• Plan and drive merchandise excellence.
• Maintain technical knowledge depth and ensure availability of after sales support.

2. Primary sales; Dongles, recharges etc.:

• Responsible for the primary sales of dongles and devices. 
• Drive the 3G sales by implementing 3G sales strategies in the respective regions.
• Compiling and analyzing regional sales figures by collecting, analyzing, and summarizing information to ensure daily/weekly/monthly reports are prepared and shared timely.
• Identifies product improvements or new products by remaining current on industry trends, market activities, and competitors. 
• Maintains quality service by establishing and enforcing organization standards. 
• Cascading set targets to regional 3G sales team according to company guidelines to ensure financial and other targets and goals are met or exceeded. 
• Comply with all laws, regulations and policies that govern the conduct of Company activities.

 

3. HBO/ OEM/Sales & Engagement

• Responsible for HBO sales
• Responsible for reverse and forward bundling 
• HBO SIM activation 
• Engagement with Local Partners for HBOs
• Liaise and work with HB channels
• Reporting and analyzing the HBOS market
• Engage the OEM channels like computer channels etc
• Drive Bundled opps with the OEM and computer sellers

 

4. Data subscriber base enhancement: 

• Responsible for the primary sales of all data products
• Ensuring availability of all 3G related products.
• Ensuring quality customer acquisition and retention.
• Maintain technical knowledge depth and ensure availability of after sales support.

 

5. Data revenue enhancement:

• Responsible for the primary sales of recharges to the data subscriber base.
• Ensuring availability of all 3G recharges 
• Ensure product availability in regional warehouse

 

6. Technical depth and support

• Maintains quality service by establishing and enforcing organization standards. 
• Enhances related reports accomplishments and competence by planning delivery of solutions; answering technical and procedural questions for team members; teaching improved processes; mentoring team members. 

7. Other Products Responsible for GTM and Revenues for other Data products that may be launched from time to time

 

8. Network & Service Engagement

• Ensure network performance and management on 3G
• Manage customer and trade escalations

 

DIMENSIONS

 

Financial Dimensions

• Activation and Revenue contribution 

   

Other Dimensions

• Product Subscription 
• Product Roadmap fulfilment
• Revenue Planning

Educational Qualifications

• Bachelors in Marketing, Business Management, Engineering or Computer Science
• Master’s in Business Administration or management will be an advantage
• Project Management qualification will be an advantage

Relevant Experience 

• 8+ years of Commercial/Business Management experience 
• 2+ years of team leadership experience
• 3-4  years of relevant experience in data products and/or enterprise solutions

 

Personal Characteristics & Behaviours

• Excellent knack of market working.
• Channel Management
• Cross functional management ability
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