JOB TITLE: Area Business Manager, Data
JOB CODE: 5061
REPORTING TO : Regional Operations Director
LOCATION: Lagos, Nigeria
JOB PURPOSE:
To manage the regional sales of data products and related devices
through effective Sales distribution, appointment of KROs, SPOs and
CDITs, setting regional targets, establishing training programs for
sales
representatives/agents and ensure product availability thereby ensuring data subscriber base increase and revenue growth.
PRINCIPAL ACCOUNTABILITIES
EXPECTED END RESULTS MAJOR ACTIVITIES
1. Retail expansion; Key Retail Outlets (KRO), Smart Phone Outlets
(SPO) and Consumer Durables & Information Technology (CDIT):
-
Responsible for increasing point of sale by activating KROs, SPOs
and CDITs based on HQ guidelines to ensure 100% penetration in SPOs
and CDITs.
- Facilitating field force dimensioning, productivity, promotional activities, effectiveness and payouts.
- Contributes to team effort by accomplishing related results as needed.
2. Data Specific channel partner appointment:
- Responsible for recruiting and managing data specific channel partners.
-
Identifies business opportunities by identifying prospects and
evaluating their position in the region/industry; researching and
analyzing sales options
- Comply with all laws, regulations and policies that govern the conduct of Company activities.
- Facilitating field force dimensioning, productivity, promotional activities, effectiveness and payouts.
3. Data visibility:
-
Ensure visibility of data products across the region by focusing on
POS branding, experiential marketing and new site launch activities.
- Comply with all laws, regulations and policies that govern the conduct of Company activities.
1. Depth of distribution with data product portfolio:
- Ensure product availability at all Airtel point of sales, channel partners and warehouses in the region.
- Plan and drive merchandise excellence.
- Maintain technical knowledge depth and ensure availability of after sales support.
2. Primary sales; Dongles, recharges etc.:
- Responsible for the primary sales of dongles and devices.
- Drive the 3G sales by implementing 3G sales strategies in the respective regions.
-
Compiling and analyzing regional sales figures by collecting,
analyzing, and summarizing information to ensure daily/weekly/monthly
reports are prepared and shared timely.
- Identifies product improvements or new products by remaining current on industry trends, market activities, and competitors.
- Maintains quality service by establishing and enforcing organization standards.
-
Cascading set targets to regional 3G sales team according to company
guidelines to ensure financial and other targets and goals are met or
exceeded.
- Comply with all laws, regulations and policies that govern the conduct of Company activities.
3. HBO/ OEM/Sales & Engagement
- Responsible for HBO sales
- Responsible for reverse and forward bundling
- HBO SIM activation
- Engagement with Local Partners for HBOs
- Liaise and work with HB channels
- Reporting and analyzing the HBOS market
- Engage the OEM channels like computer channels etc
- Drive Bundled opps with the OEM and computer sellers
4. Data subscriber base enhancement:
- Responsible for the primary sales of all data products
- Ensuring availability of all 3G related products.
- Ensuring quality customer acquisition and retention.
- Maintain technical knowledge depth and ensure availability of after sales support.
5. Data revenue enhancement:
- Responsible for the primary sales of recharges to the data subscriber base.
- Ensuring availability of all 3G recharges
- Ensure product availability in regional warehouse
6. Technical depth and support
- Maintains quality service by establishing and enforcing organization standards.
-
Enhances related reports accomplishments and competence by planning
delivery of solutions; answering technical and procedural questions for
team members; teaching improved processes; mentoring team members.
7. Other Products Responsible for GTM and Revenues for other Data products that may be launched from time to time
8. Network & Service Engagement
- Ensure network performance and management on 3G
- Manage customer and trade escalations
DIMENSIONS
Financial Dimensions
- Activation and Revenue contribution
Other Dimensions
- Product Subscription
- Product Roadmap fulfilment
- Revenue Planning
Educational Qualifications
- Bachelors in Marketing, Business Management, Engineering or Computer Science
- Master’s in Business Administration or management will be an advantage
- Project Management qualification will be an advantage
Relevant Experience
- 8+ years of Commercial/Business Management experience
- 2+ years of team leadership experience
- 3-4 years of relevant experience in data products and/or enterprise solutions
Personal Characteristics & Behaviours
